‘MARVEL’S CLOAK & DAGGER’ IS FREEFORM’S BEST-EVER
DIGITAL DEBUT IN NETWORK’S HISTORY
AMASSES 7.3 MILLION VIEWS ACROSS LINEAR AND DIGITAL PLATFORMS
FREEFORM’S BIGGEST SERIES DEBUT IN OVER TWO YEARS
THURSDAY’S NO. 1 MOST-SOCIAL SCRIPTED SERIES
The debut of “Marvel’s Cloak & Dagger” (June 7, 2018, 8:00-9:03 p.m. EDT) ranked as Freeform’s biggest series launch in over two years in Total Viewers (1.64 million). In fact, the series’ opener stood as Freeform’s most-watched drama telecast on any night since the series finale of “Pretty Little Liars” in June 2017 (6/27/17).
In the first three days after its launch, “Marvel’s Cloak & Dagger” stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday’s No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.
Competitively, “Cloak & Dagger” opened as Thursday’s No. 1 cable program among Teens 12-17 (151,000/0.62 rating), the No. 1 scripted series on cable among Women 18-49 (439,000/0.68 rating) and as the No. 1 original scripted cable series among Women 18-34 (165,000/0.47 rating), Adults 18-49 (737,000/0.57 rating), Adults 18-34 (261,000/0.38 rating), Persons 12-34 (412,000/0.44 rating) and Females 12-34 (249,000/0.53 rating).
After three days of TV playback, “Marvel’s Cloak & Dagger” jumped by +78% in Total Viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
- Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 6/7/18, ListenFirst, 6/7/18. Views = linear P2+ reach, 1 minute qualifier (Nielsen) plus digital starts (FreeWheel).
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