Season to Date, ‘The View’ Is Posting Gains in Total Viewers Compared to the Same Point Last Season, Seeing Its Most-Watched Season in 4 Years

Season to Date, ‘The View’ Is Posting Gains in Total Viewers Compared to the Same Point Last Season, Seeing Its Most-Watched Season in 4 Years

Ratings Report for ABC’s “The View”
For Week of Oct. 8, 2018 

ABC’s ‘The View’ Leads ‘The Talk’ Across the Board and Widens Its Total Viewer Lead Over ‘The Talk’ Versus the Year-Ago Week

Week to Week, ‘The View’ Sees Gains in Total Viewers and Women 18-49 Marking Its Most-Watched Week in Nearly 6 Months

Year to Year, ‘The View’ Improves in Total Viewers

Season to Date, ‘The View’ Leads ‘The Talk’ In All Key Target Demos Increasing Its Total Viewer Lead Over the CBS Program Over Last Season to Its Largest in 6 Years and Is Posting Gains in Total Viewers Compared to the Same Point Last SeasonSeeing Its Most-Watched Season in 4 Years

ABC’s “The View” averaged 2.913 million Total Viewers, 444,000 Women 25-54 and 310,000 Women 18-49, during the week of Oct. 8, 2018, based on Live + Same Day Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” (2.273 million, 340,000 and 247,000, respectively) during the week in Total Viewers (+640,000), Women 25-54 (+104,000) and Women 18-49 (+63,000). “The View” delivered its largest leads in Total Viewers since April, in Women 25-54 since February and in Women 18-49 since March – since weeks of 4/16/18, 2/12/18 and 3/19/18, respectively, based on original telecasts.

For the 3rd straight week, “The View” widened its Total Viewer lead over “The Talk” versus the year-ago week (+66%; vs. 385,000 for w/o 10/9/17).

“The View” improved on the previous week (w/o 10/1/18) in Total Viewers (4% – 2.913 million vs. 2.794 million) and Women 18-49 (+2% – 310,000 vs. 303,000), seeing its most-watched week in nearly 6 months – since w/o 4/16/18 

For the 5th week in a row, “The View” improved on the same week last year in Total Viewers (+2% – 2.913 million vs. 2.844 million for w/o 10/9/17).

Season to date, “The View” leads CBS’ “The Talk” across the board: Total Viewers (+606,000 – 2.905 million vs. 2.299 million), Women 25-54 (+91,000 – 453,000 vs. 362,000) and Women 18-49(+52,000 – 319,000 vs. 267,000).  In fact, “The View” is increasing its Total Viewer lead over “The Talk” compared to last season (+88% – 606,0000 vs. 322,000) to its largest in 6 years – since the 2012-13 season.

In addition, “The View” is improving compared to the same point last season in Total Viewers (+4% – 2. 905 million vs. 2.804 million) seeing its most-watched season in 4 years – since the 2014-15 season. 

NOTE: Due to pre-emptions for Hurricane Michael coverage on Wednesday (10/10/18), ABC’s “The View” was retitled to “View.” The telecast aired with 74% coverage is excluded from the weekly averages. ABC’s are based on four days (Monday–Tuesday and Thursday-Friday).

Week of Oct. 8, 2018:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 
ABC’s “THE VIEW”                          2,913,000                         444,000/0.7                     310,000/0.5
CBS’ “THE TALK”                             2,273,000                          340,000/0.6                    247,000/0.4
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/8/18, 10/1/18 and 10/9/17.  Most Current: 2018 -2019 Season (9/24 – 10/14/18) and 2017-2018 Season (9/25 – 10/15/17).  Averages based on regular telecasts. 


*COPYRIGHT ©2018 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 720dpi, no larger than 2×3 in size.

ABC Media Relations
Lauri Hogan
(212) 456-6358

Pons Rongavilla
(818) 460-5615