Multiplatform+35 Day Program Ratings
Thursday, June 11, 2020
From Executive Producer Ryan Reynolds, ABC’s Debut of ‘Don’t’ Doubles
in Adults 18-49 After 35 Days of Viewing Across All Platforms
‘Don’t’ Is ABC’s Highest-Rated Summer Debut in 1 Year
‘Don’t’ Ranks as the No. 1 New Summer Broadcast Series
Executive produced by Ryan Reynolds, the series debut of ABC’s “Don’t” soared to a 1.70 rating in Adults 18-49 – doubling its initial rating with a +100% increase from Live+Same Day to Multiplatform+35 Day (0.85 rating to 1.70 rating). In addition, “Don’t” grew to 6.4 million Total Viewers after 35 days of viewing on linear and digital platforms, marking an increase of +2.2 million viewers over its Live+Same Day audience (4.2 million).
The series premiere of “Don’t” marked ABC’s highest-rated summer debut in 1 year among Adults 18-49 (1.70 rating) – since “Holey Moley” on 6/20/19.
Based on Nielsen’s Live+35 Day data, ABC’s “Don’t” is the No. 1 new summer broadcast series in Adults 18-49 (1.2/7).
Source: ABC Multiplatform Ratings for 6/11/20. ABC Multiplatform+35 day numbers begin with the 2017/2018 season. National Live+35 Day program ratings for Summer 2020 (5/25-6/14/20), excludes repeats and specials.
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