Multiplatform+35 Day Program Ratings
Sept. 26, 2019 – May 14, 2020
Final Season of ABC’s ‘How to Get Away with Murder’ More Than Quadruples in Adults 18-49 After 35 Days of Multiplatform Viewing
‘How to Get Away with Murder’ More Than Doubles
Total Audience in Delayed Multiplatform Viewing
Based on 35 days of viewing on linear and digital platforms, the final season of ABC’s “How to Get Away with Murder” grew to a 2.12 rating in Adults 18-49 – more than quadruple its initial Live+Same Day rating.“How to Get Away with Murder” posted a +308% lift among Adults 18-49 from Live+Same Day to Multiplatform+35 Day (0.52 rating to 2.12 rating) to rank among ABC’s Top 5 biggest gainers in delayed viewing during the 2019-2020 season (No. 4).
“How to Get Away with Murder” more than doubled its initial Live+Same Day audience, growing by +152% in Total Viewers after 35 days of delayed viewing to delivera Total Multiplatform average audience of 6.3 million viewers (from 2.5 million in Live+Same Day).
Source: ABC Multiplatform Ratings for 9/26/19-5/14/20, excludes repeats. ABC Multiplatform+35 day numbers begin with the 2017/2018 season.
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