Debut Season of ABC’s ‘For Life’ More Than Quadruples in Adults 18-49 After 35 Days of Viewing Across All Platforms

Debut Season of ABC’s ‘For Life’ More Than Quadruples in Adults 18-49 After 35 Days of Viewing Across All Platforms

Multiplatform+35 Day Program Ratings

Feb. 11, 2020 – May 12, 2020

Debut Season of ABC’s ‘For Life’ More Than Quadruples in Adults 18-49

After 35 Days of Viewing Across All Platforms

‘For Life’ Nearly Triples Total Audience in Delayed Multiplatform Viewing

‘For Life’ Ranks as ABC’s No. 1 New Series of 2019-2020 Season

After on 35 days of viewing on linear and digital platforms, the debut season of ABC’s “For Life” soared to a 2.23 rating in Adults 18-49 – more than quadruple its initial rating with a +305% increase from Live+Same Day to Multiplatform+35 Day (0.55 rating to 2.23 rating). “For Life” stood as ABC’s No. 1 new series of the 2019-2020 season in Adults 18-49 (2.23 rating), based on 35 days of viewing across all platforms.

“For Life” nearly tripled its initial Live+Same Day audiencewith a lift of +192% in Total Viewers after 35 days of delayed viewing to delivera Total Multiplatform average audience of 7.0 million viewers (from 2.4 million in Live+Same Day).

Source: ABC Multiplatform Ratings for 2/11-5/12/20, excludes repeats. ABC Multiplatform+35 day numbers begin with the 2017/2018 season.

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Salima Merchant

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