‘Dancing with the Stars’ Opens With Its Top Premiere in Adults 18-49 in 3 Years

‘Dancing with the Stars’ Opens With Its Top Premiere in Adults 18-49 in 3 Years

Quick Take for Monday, Sept. 14, 2020

(National Live+Same Day Program Ratings)

‘Dancing with the Stars’ Opens With Its Top Premiere in Adults 18-49 in 3 Years

ABC Is Monday’s No. 1 Entertainment Network by Triple Digits

ABC Scores Its Best Monday Night Performance in 6 Months

‘Dancing with the Stars’ Premieres as Monday’s No. 1 Entertainment Show

 

ABC Monday Primetime (8:00-11:00 p.m. – 6.4 million and 1.0/6 in AD18-49):

With the season premiere of “Dancing with the Stars,” ABC ranked as Monday’s No. 1 entertainment network, dominating runner-up NBC by triple digits in Total Viewers (+106% – 6.4 million vs. 3.1 million) and Adults 18-49 (+100% – 1.0/6 vs. 0.5/3).

ABC delivered its best Monday night performance in 6 months in Total Viewers (6.4 million) and Adults 18-49 (1.0/6) – since 3/23/20. In addition, ABC grew over the year-ago night (6.1 million and 0.8/4 on 9/16/19) in both Total Viewers (+5%) and Adults 18-49 (+25%).

 

“Dancing with the Stars” (8:00-10:03 p.m. – 8.1 million and 1.3/7 in AD18-49):

The 2-hourseason premiere of ABC’s “Dancing with the Stars” stood as Monday’s No. 1 entertainment show in Total Viewers (8.1 million) and Adults 18-49 (1.3/7), more than doubling its nearest competition on the night (NBC’s “American Ninja Warrior” = 3.2 million and 0.5/3, respectively).

“Dancing with the Stars” grew over its year-ago premiere (on 9/16/19) by 30% in Adults 18-49 (1.3/7 vs. 1.0/5) to deliver its highest-rated season opener in 3years – since 9/18/17. In addition, “Dancing with the Stars” was up over its year-ago finale (on 11/25/19) by 4% in Total Viewers (8.1 million vs. 7.8 million) to match its largest audience since May 2018 and by 18% with Adults 18-49 (1.3/7 vs. 1.1/5) to tie its highest-rated telecast since November 2017 – since 5/21/18 and 11/21/17, respectively.

Source: The Nielsen Company, National Live+Same Day Program Ratings, 9/14/20. Beginning 8/31/20, National Program Ratings also include Out of Home (OOH) viewing.

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Salima Merchant

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