ABC Premiere Week Multiplatform 35-Day Program Ratings

ABC Premiere Week Multiplatform 35-Day Program Ratings

Nov. 11, 2019

ABC Multiplatform 35-Day Program Ratings

Premiere Week 2019-2020 Season

 

ABC Premieres Jump by More Than +200% on Average From LSD to MP35 

Eight of ABC’s Premieres Grow or Hold Even With Their Year-Ago Averages,

Including ‘Grey’s Anatomy’ With a 5% Increase Year Over Year 

New Drama ‘Stumptown’ More Than Quadruples Its LSD Adult 18-49 Rating 

Five ABC Premieres Hit a 3.0 Rating in MP35, With ‘Grey’s’ Above a 6.0 Rating 

Led by 17.2 Million Viewers for ‘The Good Doctor’ in MP35,

Eight of ABC’s Premieres Deliver at Least 10 Million Viewers

 

Signaling a significant change in consumers’ viewing habits, all of ABC’s original series saw tremendous growth over their initially reported Live Same Day numbers after 35 days of delayed viewing across all platforms, posting an average lift of +203% from LSD to MP35 during Premiere Week of the 2019-2020 season.

  

·       Eight of ABC’s premieres posted gains or held even with their prior season averages after 35 days of delayed viewing, including the Net’s No. 1 drama (“Grey’s Anatomy”) and No. 1 comedy (“Modern Family”): “AFV” (+46%), “Dancing with the Stars” (+31%), “Shark Tank” (+6%), “Grey’s Anatomy” (+5%), “black-ish” (+4%), “Modern Family” (even), “Bless This Mess” (even) and “American Housewife” (even).

  

·       All three of ABC’s new scripted series posted triple-digit increases among Adults 18-49 from their Live Same Day ratings to their Multiplatform 35-day ratings, as “Stumptown” more than quadrupled its LSD rating with a lift of +357% (0.7 rating to 3.2 rating).

 

·       Five of ABC’s premieres this season hit the 3.0 rating mark among Adults 18-49 after 35 days of delayed viewing across all platforms, with “Grey’s Anatomy” posting above a 6.0 rating“Grey’s Anatomy” (6.45 rating), “The Good Doctor” (4.35 rating), “Modern Family” (4.28 rating), “A Million Little Things” (3.43 rating) and “Stumptown” (3.22 rating).

·       In Total Viewers, eight of ABC’s premieres delivered at least 10 million viewers, with “The Good Doctor” growing to more than 17 million viewers after 35 days of delayed viewing across all platforms: “The Good Doctor” (17.2 million), “Grey’s Anatomy” (16.6 million), “Stumptown” (12.8 million), “A Million Little Things” (11.5 million), “Emergence” (11.3 million), “Modern Family” (11.3 million), “The Rookie” (11.1 million) and “The Conners” (10.4 million).

 

Source: Premiere Week 2019-2020 (w/o 9/23/19) vs. 2018/2019 Average by data stream, A18-49 Nielsen for LSD, 1-35. Online from Uplynk/Hulu/FreeWheel | VOD Days 8+ from Rentrak. Note: OOH is included in days 4-7 gains.

 

 

Contacts

Salima Merchant

(818) 460-6847

salima.merchant@disney.com

 

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