ABC News’ ‘What Would You Do?’ Season Premiere Is No. 1 Program on Friday Among Adults 18-49

ABC News’ ‘What Would You Do?’ Season Premiere Is No. 1 Program on Friday Among Adults 18-49

** Ratings Report for “What Would You Do?”
For Friday, Aug. 9, 2019


‘What Would You Do?’ Grows Double Digits From Live + Same Day Performance

‘What Would You Do?’ Reaches YouTube Milestone Surpassing 4 Million Subscribers

Friday, Aug. 9, 2019

 The season premiere of ABC’s “What Would You Do?” emerged as Friday’s No. 1 program among Adults 18-9 in Live +3 (0.56) and Live +7 (0.59), moving up from the No. 2 spot in Live + Same Day.  

“What Would You Do?” grew by +24% among Adults 18-49 (0.56 vs. 0.45) in L+3 and +31% among Adults 18-49 (0.59 vs. 0.45) in L+7 from its L+SD performance to stand as the night’s biggest gainer in delayed viewing. 

After seven days of delayed viewing, “What Would You Do?” improved from its season finale among Adults 18-49 by 16% (0.59 vs. 0.51 million on 9/7/18), topping its final four telecasts from last season – since 8/10/18.  

Digital Highlights

Over the weekend, “What Would You Do?” surpassed 4 million YouTube subscribers.
Recent digital and clip highlights from the new season of “What Would You Do” include the following: 

  • Coin Shaming scenario ranked in the Top 5 of YouTube trending all weekend, peaking at No. 2.
  • Split the Meal scenario has more than 20 million views combined on YouTube and Facebook.
  • Facebook video views have skyrocketed with more than 18 million views of scenarios from new season.
  • “What Would You Do?” Facebook page has added more than 100,000 likes and 160,000 followers since the premiere.

“What Would You Do?” with anchor John Quiñones reveals how people behave when they think no one is watching by using hidden cameras to record real reactions to thought-provoking scenarios created by actors.

Source: The Nielsen Company, Live + Same Day, Live + 3 Day and Live + 7 Day Program Ratings for 8/9/19.

ABC News Media Relations
Van Scott
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Elizabeth Russo
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