March 31, 2020
Quick Take for Thursday, March 26, 2020
(National Live+3 Day Program Ratings)
ABC Nearly Doubles the Competition in Adults 18-49 to Dominate Thursday
‘Station 19’ Is Thursday’s No. 2 Program and the No. 1 Show at 8:00 p.m.
‘Grey’s Anatomy’ Is Thursday’s No. 1 Show for the 10th Straight Week
The Season Finale of ‘A Million Little Things’ Marks a 7-Week High
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ABC Thursday Prime Time (8:00-11:00 p.m. – 8.2 million and 1.7/8 in AD18-49):
With its 3-hour drama lineup, ABC dominated Thursday among Adults 18-49 (1.7/8), nearly doubling its nearest competition (0.9/4 for Fox and NBC tied). ABC also ranked No. 1 on the night in Total Viewers (8.2 million), leading runner-up Fox by 52% (5.4 million). ABC won Thursday for the 5th straight week in Total Viewers and for the 10th consecutive week in Adults 18-49. ABC claimed the night’s Top 3 shows for the 2nd week in a row in both Total Viewers and Adults 18-49 with “Station 19,” “Grey’s Anatomy” and the season finale of “A Million Little Things.”
ABC stood as Thursday’s No. 1 gainer in TV playback in Total Viewers (+2.27 million) and Adults 18-49 (+0.6 rating points). Driven by its big playback lifts, ABC increased its winning advantages over the No. 2 network to 52% in Total Viewers in the L+3 numbers (8.2 million vs. 5.4 million for Fox), compared to 20% in L+SD, and to 8-tenths of a ratings point in Adults 18-49 (1.7/8 vs. 0.9/4 for Fox and NBC tied), compared to 5-tenths in L+SD.
ABC’s “Station 19” ranked No. 1 in Thursday’s 8:00 p.m. hour among Adults 18-49 (1.5/7), beating its nearest competition by 50% (1.0/5 for Fox and NBC tied) and winning the hour on all 10 of its telecasts so far this season. The ABC drama also stood as the most-watched program in the hour (8.6 million). “Station 19” was Thursday’s No. 2 program with Total Viewers and Adults 18-49, behind only ABC’s “Grey’s Anatomy.”
ABC’s “Grey’s Anatomy” stood as Thursday’s No. 1 program for the 10th week running in Adults 18-49 (2.2/10) and also won the night in Total Viewers (9.1 million).
The season 2 finale of “A Million Little Things” grew over the prior week by 8% among Adults 18-49 (1.4/7 vs. 1.3/7) to a 7-week high and tied its highest-rated telecast since November – since 2/6/20 and 11/14/19, respectively. In addition, “A Million Little Things” closed out its 2nd season with its biggest audience (6.81 million) since its winter premiere – since 1/23/20. The ABC drama emerged as Thursday’s No. 3 program in Adults 18-49 in the L+3 numbers, moving up from No. 6 in L+SD, and in Total Viewers, jumping up from No. 7 in L+SD. “AMLT” ranked as the No. 1 program in the Thursday 10:00 p.m. hour outright among Adults 18-49, moving out of a tie with NBC’s “Law & Order: SVU” in L+SD to lead by 8% in L+3 (1.4/7 vs. 1.3/7).
Source: The Nielsen Company, National Live+3 Day Program Ratings, 3/26/20.
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