ABC EXPANDS DIGITAL BRAND LOCALISH
WITH THE LAUNCH OF THREE NEW SHORT-FORM SERIES
The Broad Launch of Localish Follows an Exclusive Run of Its First Series ‘More in Common’ on Facebook Watch With Over 9 Million Views to Date
ABC’s Localish, a new digital media brand that brings out the good in America’s cities through locally sourced, yet nationally relevant stories, will debut on Sept. 20. Drawing on the thriving demand for authentic and relevant local storytelling, Localish will launch three additional series – “Secretly Awesome,” “My Go-To” and “Worth the Wait.” The ABC Owned Television Station’s series will run on localish.com and ABC platforms along with the original Localish series “More in Common,” which is one of the most successful Facebook Watch news series with over 9 million views.
“Our local teams are uniquely positioned to find and celebrate the authentic people and places that make up the fabric of our communities,” said Wendy McMahon, president of the ABC Owned Television Station Group. “Through Localish, we look forward to sharing more of the good in our neighborhoods and connecting with new and diverse audiences.”
Each week, the individual series will help viewers live like a local by sharing insider tips on hot trends, cool digs and best-kept secrets around food, travel and culture.
- Secretly Awesome uncovers unique and unusual local finds from a former Land of Oz amusement park in North Carolina to a luffa farm in Fresno.
- My Go-To offers influencers tips into their favorite local hangouts like the appealing mashup of a bar and arcade.
- Worth the Wait braves the long lines at hotspots to see if it’s worth the wait from fried chicken to Shakespeare in the Park.
- More in Common celebrates unexpected connections between people including an episode about a Syrian Refugee and a former KKK member. The series is executive produced by Michael Koenigs.
“Localish is about developing our next generation of storytellers as well as reaching our future audience,” said Jennifer Mitchell, senior vice president, Content Development at ABC Owned Television Station Group. “We’re attracting the best storytellers and content creators in the business who are passionate about sharing meaningful stories that originate locally, yet transcend city limits.”
At launch, Localish will be distributed to ABC platforms including ABC network and owned station sites; ABC apps on iOS and Android; ABC’s OTT platforms including Roku, AppleTV, Amazon FireTV and Samsung Tizen; as well as to Oath and Facebook.
About ABC Owned Television Stations Group
A part of Disney|ABC Television, the ABC Owned Television Stations Group reaches 23% of U.S. television households and includes WABC-TV in New York; KABC-TV in Los Angeles; WLS-TV in Chicago; WPVI-TV in Philadelphia; KGO-TV in San Francisco; KTRK-TV in Houston; WTVD-TV in Raleigh-Durham, North Carolina; and KFSN-TV in Fresno, California. The Stations Group also includes the Live Well Network, a broadcast programming service for digital channels in owned markets.