Quick Take for Wednesday, Nov. 13, 2019
(National Live + Same Day Program Ratings)
ABC Dominates Wednesday, Ranking No. 1 in All Six Half-Hours of Prime
Annual CMA Awards’ Stands as Wednesday’s No. 1 TV Program,
Standing as the First Show This Season to Beat Fox’s ‘The Masked
ABC Wednesday Prime Time
(8:00-11:00 p.m. – 11.3 million and 2.0/9 in AD18-49):
Featuring its 3-hour telecast of “The 53 rd
Annual CMA Awards,” ABC dominated Wednesday night, ranking
No. 1 in all 6 half-hours of prime time
with Total Viewers and Adults 18-49. ABC beat its nearest competition by 4.3 million viewers
(11.3 million vs. 7.0 million – NBC) and by 82% in Adults 18-49 (2.0/9 vs. 1.1/5 – Fox).Hitting new season highs on the night,ABC drew its largest Wednesday audience in 2 years
and delivered its highest Adult 18-49 rating on the night in 1 year
with entertainment programming – since 11/8/17 and 11/14/18, respectively.
ABC’s “CMA Awards” stood as
Wednesday’s definitive No. 1 TV program
, beating runners-up Fox’s “The Masked Singer” by 25% among Adults
(2.0/9 vs. 1.6/8) and NBC’s “Chicago Med” by 3.9 million Total Viewers
(11.3 million vs. 7.4 million). In fact,ABC’s “CMA Awards” marked the first program this season to outdeliver “The Masked Singer” in Adults 18-49 and rank as Wednesday’s highest-rated show.
This year’s broadcast of the “CMA Awards”
grew over the prior year’s telecast
(10.1 million and 2.0/9 on 11/14/18)
by 12% in Total Viewers and held steady in Adults 18-49
(coming within 1-tenth of a rating point).
“The CMA Awards” was the No. 1 most-social entertainment program
across broadcast and cable on Wednesday night, earning 2.4 million
total social interactions
across Instagram (43%), Facebook (33%) and Twitter (25%) – up 104% over the 2018 telecast.
Source: The Nielsen Company, National Live + Same Day Program Ratings,
11/13/19. Nielsen Social.
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