ABC Dominates Wednesday With ‘The 53rd Annual CMA Awards’ As the Night’s No. 1 Show

ABC Dominates Wednesday With ‘The 53rd Annual CMA Awards’ As the Night’s No. 1 Show

Quick Take for Wednesday, Nov. 13, 2019

(National Live + Same Day Program Ratings)


ABC Dominates Wednesday, Ranking No. 1 in All Six Half-Hours of Prime
Time

‘The 53
rd

Annual CMA Awards’ Stands as Wednesday’s No. 1 TV Program,


Standing as the First Show This Season to Beat Fox’s ‘The Masked
Singer’

ABC Wednesday Prime Time
(8:00-11:00 p.m. – 11.3 million and 2.0/9 in AD18-49):

Featuring its 3-hour telecast of “The 53 rd

Annual CMA Awards,” ABC dominated Wednesday night, ranking

No. 1 in all 6 half-hours of prime time

with Total Viewers and Adults 18-49. ABC beat its nearest competition by 4.3 million viewers
(11.3 million vs. 7.0 million – NBC) and by 82% in Adults 18-49 (2.0/9 vs. 1.1/5 – Fox).Hitting new season highs on the night,ABC drew its largest Wednesday audience in 2 years

and delivered its highest Adult 18-49 rating on the night in 1 year

with entertainment programming – since 11/8/17 and 11/14/18, respectively.

  • ABC’s “CMA Awards” stood as
    Wednesday’s definitive No. 1 TV program

    , beating runners-up Fox’s “The Masked Singer” by 25% among Adults
    18-49

    (2.0/9 vs. 1.6/8) and NBC’s “Chicago Med” by 3.9 million Total Viewers
    (11.3 million vs. 7.4 million). In fact,ABC’s “CMA Awards” marked the first program this season to outdeliver “The Masked Singer” in Adults 18-49 and rank as Wednesday’s highest-rated show.

  • This year’s broadcast of the “CMA Awards”
    grew over the prior year’s telecast

    (10.1 million and 2.0/9 on 11/14/18)

    by 12% in Total Viewers and held steady in Adults 18-49

    (coming within 1-tenth of a rating point).


  • “The CMA Awards” was the No. 1 most-social entertainment program
    across broadcast and cable on Wednesday night, earning 2.4 million
    total social interactions

    across Instagram (43%), Facebook (33%) and Twitter (25%) – up 104% over the 2018 telecast.

Source: The Nielsen Company, National Live + Same Day Program Ratings,
11/13/19. Nielsen Social.

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Contacts

Salima Merchant

(818) 460-6847

salima.merchant@disney.com

Pons Rongavilla

(818) 460-5615


ponciano.rongavilla@disney.com